Yellow Bird Consulting: Logo, Branding and Website

CHALLENGE: Kathi Whalen is an established entrepreneur as the owner of the extremely successful legal executive recruiting firm Whalen Bryan since 1989. She recently decided to branch off and begin consulting and coaching and wanted a new brand and website to do so. She had decided on the name Yellow Bird, yet only knew she wanted something very clean, simple and not overly feminine yet soft.

SOLUTION: After reviewing her current recruiting site (whalen bryan – logo below), we determined it would be best to stay with her brand colors – so that her new business appeared as an extension of her offerings, not a brand new business.

Whalen Bryan Logo

This way current clients could easily transition to her new offerings. I presented various logo options for Yellow Bird that were a similar clean feel – yet distinct enough to stand alone. Kathi decided right away and chose the final logo easily.

Following the same direction, the website was intentionally kept very clean and minimal, to keep the focus on Kathi’s message and deep desire to help and serve others. She is easily able to change the copy and images as she wishes and even add video of her client’s testimonies.

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