Nikki Novo Website Design
CHALLENGE: Nikki wished to shift her previous site to have more focus on her services and offerings as opposed to focus on her writing and blog. She also had an existing brand in place and was looking to re-brand. Nikki had an existing relationship with another designer, who does not do websites, and a developer who she trusted to tie all of her systems together. We worked as a team to re-invent her overall look, the layout and function of the site. I was responsible for the overall look and feel, layout and creative direction of the site.
SOLUTION: A fun, approachable site which encapsulates Nikki’s offerings and genuine personality. With much expereience behind her, it was time to focus on her accomplishments, present as a thought leader and incorporate a sales funnel approach. This was accomplished by keeping the site clean, organized and user-friendly. Clear messaging and call to actions were used to increase opt-ins and client engagement.
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