Dark Horse Rowing Website

CHALLENGE: The client had a website and logo, but lacked a consistent brand and fully functional site with e-commerce and other integrations.

SOLUTION: Being clear on what he wanted as the outcome, Shane was able to articulate his needs – which in turn made for a smooth process for me to create a look and feel that resonated with himself and his clients. A bold, athletic look with custom photography helped to get a feel of the intense workout one can achieve when going through the Dark Horse program. He only had a few items for the shop, but it was created in such a way he can easily go in and add additional items himself, which all tie to a shopping cart for the customer. We also incorporated an affiliate program, which allows the business model to scale outside of the in-person classes, providing the potential for residual income.

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